OverActive Media adds Bell as founding marketing partner

OverActive Media has announced Canadian telecommunications company Bell as its first founding marketing partner.

Bell has also acquired a minority interest in the parent company of Splyce, Toronto Defiant, MAD Lions E.C., and OAM LIVE – financial details of the deal have not been disclosed at the time of writing.

Chris Overholt, President and CEO of OverActive Media commented on the announcement: “We are building an industry-leading esports organization and redefining the sport and entertainment ecosystem. In those efforts, we have been mindful and purposeful in aligning ourselves with premium brands and today we are doing just that. I’d like to welcome Bell to the OAM family as our first Founding Partner. We look forward to collaborating and working together in the years to come.”

The multi-year deal will also see Bell act as OverActive Media’s exclusive telecommunications partner, sponsoring its teams and getting involved with content integration and “experiental” activations. It involves all of Bell’s brands, including Bell Aliant, Bell Mobility, Bell TV, and Bell Fibe TV.

Wade Oosterman, Vice Chair and Group President of Bell added: “Bell is excited to invest in OAM to further our support of Canada’s rapidly growing esports community. With Canada’s best mobile network and an all-fibre network offering the fastest home Internet speeds and lowest latency, Bell looks forward to continuing to provide the best gaming experience as we expand the reach of professional esports to new audiences.”

OverActive Media has expanded over the past few months by acquiring esports events company MediaXP and Spanish organisation MAD Lions E.C., as well as adding Grammy Award-winning record artist Abel “The Weeknd” Tesfaye to its ownership group.

Esports Insider says: OverActive Media has made a series of big moves as of late – including the solidification of its status as a Call of Duty franchise owner – and yet it still isn’t slowing down. We’ve seen companies grow too much, and too fast, over the years in esports and we hope this isn’t the case here too; having the support of Bell could well help to ensure that doesn’t happen.

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