Mobile Gaming

Pocket Clothier Meets Mega Mall Story in Kairosoft’s Latest Sim Fashion Mall Story


Kairosoft is back with yet another cosy, pixelated sim management game. It’s Fashion Mall Story, which launched in Japan almost three months ago. It’s like Pocket Clothier, but with a more fashion-focused management and tycoonship.

You build your own shopping hub, making clothes, bringing in tenants, arranging stores, and trying to turn the place into a mall which fashion-obsessed people visit. It’s just another dive into Kairosoft’s everyday Japanese-life themes.

What all can you do in Fashion Mall Story?

You can create completely new garments by picking different shapes and accent features. Then put those creations on display in your stores and watch customers come running in. It’s not just clothing stores either. You can bring in things like nail bars and perfume stores.

There’s also a more personal side to it. When customers can’t figure out what the heck they should wear, you can step in and suggest outfits based on your own sense of style. If you put together something they really like, they might even agree to model for your stores. From there, you can put your best outfits on the runway and show them off.

And then there’s the social media stuff. Once your mall starts becoming a hot topic online, a charismatic store assistant can challenge you to a fashion battle. Win those battles, and you can potentially pioneer an entirely new genre of clothing.

Fashion Mall Story sticks specifically to fashion, boutiques, apparel, client trends and making the mall look good. You deal with custom clothing, tenants and the overall flow and appearance of the mall rather than trying to manage every possible type of business.

You can play with the layouts, deciding which shop goes best next to which. Putting themed facilities together often helps. For instance, a pet store and outdoor store go closer to natural clothing, while perfume stores and clocks could sit closer to cool clothing. You can also make separate themed areas with your own walkways, like using cute flooring for quirky clothing areas and wooden flooring for everyday clothing.

Fashion Mall Story is now available on the Google Play Store for $6.99.

Also, read our scoop on The Operator, a Conspiracy-Fuelled Adventure.



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