eSport

MAD Lions KOI to rebrand to KOI in the LEC


Mad Lions KOI at the League of Legends World Championship 2024
Image credit: Colin Young-Wolff/Riot Games, via Flickr

European esports organisation MAD Lions KOI looks set to be rebranded simply to KOI for the 2025 LEC season, EMEA’s top-flight League of Legends competition.

Founded in 2017, MAD Lions KOI is an esports brand that originates from Spain. The team is known for being one of the most successful organisations in Spain, having competed in the SuperLiga, the country’s official League of Legends league.

MAD Lions entered the LEC in 2018 after its owners, OverActive Media, merged it with Splyce, allowing MAD Lions to acquire the LEC slot. In the LEC, MAD Lions has gone on to win three splits (2021 Spring, 2021 Summer and 2023 Spring) whilst also qualifying for the League of Legends World Championship each year since 2020.

MAD Lions KOI or OverActive Media have yet to share any official information regarding the name change and rebranding.

Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.



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