Clout partners with GameSquare’s Zoned agency to enhance gamification

Gamified esports platform Clout has partnered with marketing agency Zoned, a subsidiary of major esports holding company GameSquare.

The deal aims to elevate user engagement on the Clout platform and introduce new gamified experiences to the esports community.

Founded in 2020, Clout is a free platform where esports fans can participate in pick’ems on esports matches, and play minigames, to earn XP and badges. The platform is available across the United States, with cash competitions available in 26 US states.

Clout’s partnership with Zoned comes shortly after the launch of its updated platform and new marketplace. Through the marketplace, users may redeem XP and badges for digital and physical prizes.

The six-figure retainer deal with Zoned, which includes opportunities for future expansion and renewal, aims to amplify the platform’s user experiences. Additionally, the two companies plan to add new layers of interactivity while reaching new audiences.

Marketing agency Zoned was established in 2019 with the mission of bridging the gap between gaming and pop culture. In 2021, the business was acquired by international esports company GameSquare. Earlier this year, Zoned also secured partnerships with sports company TopGolf and dairy advocacy group Dairy MAX.

GameSquare owns a diverse portfolio of brands, including esports agency Code Red and live-streaming data analytics company Stream Hatchet. Most notably, this year the company made waves with its acquisition of North American esports and gaming juggernaut FaZe Clan.

Carlos Tovar, President of Zoned, commented on the partnership with Clout: “At Zoned, our mission is to help brands engage with hard-to-reach audiences in the gaming and esports space.

Partnering with Clout aligns with our goals of creating powerful, interactive experiences that drive engagement and brand loyalty. We look forward to expanding our collaboration and supporting Clout in their continued growth.” 

In August 2024, GameSquare claimed to have set a new record for the company with $14m (£10.69m) in new deals closed.