ESL extends partnership with Euronics to cover IEM Katowice

Tournament organiser ESL has announced an extension its partnership with Euronics to cover its flagship event IEM Katowice.

ESL and Euronics initially partnered in May last year in a deal which primarily focused on ESL One Hamburg, but also included national leagues in France, Germany, Italy, and Spain.

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The extended sponsorship will operate similarly to the original deal, allowing all 26 Euronics members to be known as the exclusive electronics retail partner of the event in their respective markets. It will also allow the members to host activations both in-store and online.

John Olsen, Managing Director of Euronics International, commented on the deal: “We are delighted to extend our partnership with ESL. Being the ‘Official Electronics Retailer’ of the Intel Extreme Masters in Katowice builds perfectly on what we started in 2019 and helps position all our members as the leading electronics retailer in the gaming world. It also reinforces to our customers, old and young, that we want to continue to provide ‘a human touch in a digital world’ across the entire consumer journey.”

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IEM Katowice will take place at the Spodek Arena and run from February 28th until March 1st. The event is part of the Intel Grand Slam and represents the first CS:GO masters championship as part of the ESL Pro Tour.

Bernhard Mogk, SVP Global Sales & Business Development at ESL, stated: “We are delighted and proud the Euronics Group Members have decided to extend their partnership with us in 2020. The Intel Extreme Masters is one of our signature majors, and this partnership once again provides ESL and the Euronics Group the opportunity to showcase our shared passion for the high-quality experiences we provide our customers and fans. It also further continues our mission to grow esports on a global scale, and create a world where ‘everybody can be somebody’.”

Esports Insider says: The scale of this partnership is enormous and it’s heartening to see it continue for at least another tournament. We hope to see some interesting activations pulled off by some of the 26 Euronics group members by the time IEM Katowice comes around.

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