Cloud9 renews PAGODA Snacks LCS partnership

North American esports organisation Cloud9 has renewed its partnership with food company PAGODA Snacks. Financial terms of the partnership were not disclosed.

Announced by the team through its social media channels, Pagoda will stay as the Official Egg Roll Partner for Cloud9’s League of Legends team for 2026 and 2027.

Additionally, the snack company will continue to have its logo featured on the jersey and content throughout the competitive season. According to a release, C9 will also implement a loyalty programme designed to encourage fans to interact with PAGODA’s products and provide live event sampling.

The team’s commercial portfolio has expanded in recent years into new verticals.

“We are thrilled to be continuing our partnership with PAGODA® Snacks after the previous 2025 successes. At Cloud9, we strive to inspire gamers through community, competition, and the pursuit of mastery, a mission that requires the perfect fuel for every high-stakes moment,” commented Halee Mason, Vice President of Technology and Business Development at Cloud9.

“By returning as our Official Egg Roll Partner, we are levelling up our game-day snacks and digital content while offering fans exclusive Club9 challenges that include new rewards and sampling giveaways. From online quests to our annual in-person event at the Riot Games Arena, we’re making it easier than ever for the community to fuel up and connect with the PAGODA® brand.”