Pulsar to operate Pulsar eS independently, separating gaming and esports

Peripheral manufacturer Pulsar has announced that it will operate Pulsar eS, its esports-focused line-up of products, independently from the main gaming gear counterpart moving forward.

The announcement comes with the launch of a new Pulsar eS social media account on X (Twitter), where the company promises to share content surrounding the new PRO Series and its collaboration with VAXEE.

In the announcement, Pulsar wrote: “Pulsar exists to bring real performance culture shape, fit, and input precision to a broader audience, beyond products that only look like gaming gear.

“At the same time, serving professional players, elite competitors, and uncompromising enthusiasts requires a fundamentally different focus, pace, and standard. These two missions cannot coexist under a single operating framework without compromise.”

As a result, Pulsar eS will operate separately to maintain ‘clarity’ and ‘long-term integrity,’ according to the brand.

It’s important to note that Pulsar eS is not inherently new to the brand, as it has sold dedicated products such as esports-focused mice, mousepads, and arm sleeves in the past.

Over the years, multiple tech companies have established dedicated gaming and esports brands. For example, Zowie operates as an esports brand under BenQ, while INZONE was created by Sony for competitive gaming.

Pulsar has an extensive presence within esports, sponsoring various teams while fielding its own across multiple games.

The peripheral brand has expanded heavily within the VALORANT esports ecosystem in 2025. It holds partnerships with VCT Americas and VCT Pacific, featuring activations during broadcasts and posting ‘Flick of the Week’ highlights on its site.

Pulsar has also entered peripheral partnerships with several esports teams over the years, including VALORANT Champions 2025 winners Paper Rex, Team Secret and T1’s VALORANT rosters.

Pulsar Esports also fields teams in emerging esports titles. It fields multiple teams in The Finals ecosystem by Embark Studios, and recently competed in The Grand Major 2025 in DreamHack Stockholm.

The organisation also fields a team in Deadlock, Valve’s third-person shooter currently in development. It has competed in various events in 2025, including the Asia Pacific Pro League and Fight Night.