Astralis announces partnership with ComeOn Group

Danish esports organisation Astralis has announced a partnership with betting company ComeOn Group, through its ComeOn! brand.

The partnership is set to start in January 2025 and will be based on promotions and activations through digital channels.

ComeOn Group is an iGaming operator founded in 2010 that runs a number of betting brands in various markets, including Denmark, where Astralis is located. The company has more than 500 employees in six locations and its HQ is located in Malta.

In a press release, ComeOn Group noted that it will be featured across all Astralis platforms, which include social media, team events and gaming content. The main goal is to “boost the brand exposure in key market areas, with a focus on the Nordics.”

The deal will help grow ComeOn’s esports offerings, and help the company be more prominent in a very competitive esports betting market where dozens of operators exist at the same time.

Juergen Reutter, Chief Executive Officer at ComeOn Group, commented: “We are very excited to team up with Astralis as this collaboration not only allows us to showcase our innovative Sportsbook platform but also strengthens our ties to the esports community. This partnership is very much in the heart of one of the fastest-growing betting markets globally.

“Esports has seen great demand from our audiences, and we want to provide the best betting experience for our customers. This partnership is also a testament to our localisation and personalisation focus and by working together with Astralis, we can deliver unique experiences that resonate with our players and elevate the entertainment experience around competitive gaming.”