Porsche partners with Overwatch Championship Series for Dreamhack Dallas Major

Esports tournament organiser ESL FACEIT Group has announced a partnership with car manufacturer Porsche for the upcoming Overwatch Championship Series Major at Dreamhack Dallas.

The collaboration will see the German manufacturer showcase its electric Macan model and present the MVP award during the Major final.

As per the press release, the collaboration will be Porsche’s first major partnership with an esports tournament organiser. As well as presenting the MVP and showcasing its Macan model, the company will also offer fans at the event a chance to get `exclusive access to custom content linked to Porsche’s new all-electric Macan model.’

The partnership with the ESL FACEIT Group comes shortly after Porsche teamed up directly with game developer Blizzard on new in-game items, including two character skins created in collaboration with the car manufacturer.

On the announcement, Jasmin Haasbach, VP of Global Brand Partnerships at ESL FACEIT Group said: “Porsche’s history of innovation and ground-breaking design are uniquely aligned with the Overwatch community’s passionate and tech-savvy fans. We’re excited to bring these two celebrated brands together at DreamHack Dallas.”