Enlabs’ OPTIBET to offer esports betting through EveryMatrix deal

Gaming group Enlabs has launched esports betting on its flagship brand OPTIBET through a partnership with B2B iGaming supplier EveryMatrix.

OPTIBET will now offer “the industry’s most extensive esports coverage,” including a tailored front-end with live streaming capabilities, all powered by the OddsMatrix engine.

RELATED: EveryMatrix’s Malte Hegeler on FIFA and NBA’s rise in esports betting

A leading sports betting and casino brand across the Baltic States and Nordic region, the esports integration provided by OddsMatrix is said to be in line with the operator’s strategy to offer complete experiences for its players.

Daniel Belozetsev, Head of Betting at OPTIBET, commented on the partnership in a release: “We always strive to provide our customers with the best and most relevant content. With EveryMatrix we are offering a modern approach to eSports betting, getting access to the rapidly growing world of professional sports competitions using video games. We are confident that this addition will attract new customers who like video games and increase interest of existing customers by offering new betting opportunities.”

RELATED: EveryMatrix enhances offering to better accommodate esports

According to EveryMatrix’s May 2020 “State of Esports Betting Report,” the sector saw 40x growth during the global sports lockdown. Esports betting thus became a persisting growth strategy for operators aiming to diversify gaming portfolios and build additional revenue streams, which OPTIBET will set its sights on.

Stian Hornsletten, Group CCO of EveryMatrix, added: “I admire the work done at Enlabs in the past years and I think the present partnership is an important milestone for our esports services. Being creative in advancing new forms of entertainment is something that OPTIBET has very successfully done in the past years, and I am positive that esports betting will reinforce their market-leading position.”

Esports Insider says: OddsMatrix’s esports service offers an impressive catalogue of betting opportunities for the competitive gaming punter, and should prove an excellent solution for OPTIBET’s ambition to build its esports borough.