BLAST collaborates with TW Steel on esports-inspired watch

Danish tournament organiser BLAST has established a partnership with Dutch watchmaker TW Steel.

They’ve collaboratively designed what’s said to be the first esports-inspired watch.

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TW Steel is stated to have taken inspiration from “one of the world’s most popular and played computer games,” Counter-Strike: Global Offensive, and merged it with “elements that the Dutch watch brand have become renowned for.”

Leo Matlock, Commercial Director for BLAST, spoke on the partnership in a release: “We’re hugely excited to be able to join forces with TW Steel to offer the first ever esports watch. Counter-Strike and esports lovers will be proud to own and show-off a piece of gaming history while owning a highly functional and reliable watch that pays tribute to their favourite game.

“BLAST has activated and teamed with a diverse range of commercial partners recently, which is testament to our ambition to become a multifaceted esports company – this innovative and industry leading collaboration with TW Steel is further proof we’re on the right track to achieving that aim.”

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The co-branded watch is available in two options. Maverick Choronograph features a CS:GO-inspired crosshair, whereas the Volante variant has CS:GO-inspired mag design in the watchface.

Jordy Cobelens, CEO of TW Steel, added: “We are all about creating exciting moments at TW Steel so joining forces with BLAST is perfect for us. We share a passion for action and timing, we speak the same language. We’re looking forward to making a big statement together. When you see how we incorporated both worlds in our two special edition watches, I’m very confident we’ll create big things in the future.”

Esports Insider says: BLAST continues to push forward with new initiatives and challenges, whether that’s expanding into a new title or collaborating on non-typical merchandise pieces such as this. Considering it’s a tournament organiser, it’s doing a lot more than others when it comes to fleshing out its brand.