Barclays bolsters esports presence with NSE sponsorship

National Student Esports (NSE) has announced multinational investment bank Barclays as its latest partner ahead of the 2020/21 academic year.

The deal will see Barclays sponsor the British University Esports Championships with further initiatives for student esports fans to be announced at a later date.

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The partnership follows on from the Barclays Game Technology Frenzy event which took place in January; Barclays and NSE joined forces to host student esports matches at the bank’s headquarters in London, UK.

Jonathan Tilbury, Managing Director at NSE, commented on the partnership in a release: “From day one, we’ve been struck by how passionate the team at Barclays are about esports. We’re incredibly excited to continue working with a brand so committed to positively shaping the future of the student esports space.”

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Barclays is increasing its involvement in esports. Partnering with NSE is its second sponsorship deal in the industry after becoming headline sponsor of the UKLC summer split, which kicks off on June 14th.

Ben Davey, CEO of Barclays Ventures, added: “We are delighted to be partnering with NSE. We see the important role they play in building UK grassroots esports. Not only does NSE bring students from around the country together online, to play the games they love competitively, they also champion programs like FutureGen, to create opportunities to help individuals and communities develop and grow.”

Esports Insider says: Barclays is no stranger to esports and it’s great to see it continue its support of UK esports by partnering with NSE. With no live events for the foreseeable future, it will be interesting to see what activations come out of the partnership.

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