Movistar Riders upgrades OMEN partnership

Spanish organisation Movistar Riders has announced an expansion of its partnership with OMEN, the gaming brand of computer manufacturer HP.

The deal sees OMEN become an official sponsor of Movistar’s esports team, with the brand’s logo set to feature on the shoulders of its jersey going forward.

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As part of the agreement, OMEN, which was already a partner of the team, has granted Movistar players access to its entire catalogue of peripherals. The expanded deal will also see OMEN have a presence in all broadcasts carried out by Movistar Riders on Twitch, both in its matches and in special events.

Catalina Roa, Marketing Director at HP, commented in a release: “We are at a key moment for the electronic sports industry. The 148 million frequent viewers and the nearly 200 million occasional viewers, show that we are facing a new socio-economic phenomenon, which does not stop growing with more and more competitions and events focused on this industry both inside and outside our borders.”

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OMEN has signed or extended partnerships with several major industry entities in the last year, including Astralis, Riot Games and 4Entertainment’s Dutch League and Belgian League, and BIG.

Fernando Pique, CEO and Founder of Movistar Riders, added: “We are excited to take a leap forward in our collaboration with OMEN. OMEN is a [benchmark] in the gaming world and Movistar Riders allies with the best brands in each sector. This new step together will help us achieve the sporting achievements we pursue, hand in hand with their computers and peripherals and meet the expectations of our fans.”

Madrid-based Movistar Riders competes in several esports titles, including League of Legends, Counter-Strike: Global Offensive, FIFA, and Rainbow Six Siege.

Esports Insider says: OMEN is a veteran of the esports stage and their strengthened partnership with Movistar Riders is a ringing endorsement of the Madrid club’s operations.

Note: The quotes in this article have been translated from Spanish.

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