This week in Chinese esports: Kappa, Guangzhou

Each week, Esports Insider brings together the biggest headlines from the esports industry in China. This week in Chinese esports saw Royal Never Give Up release its Kappa jersey, NEST reveal its new logo, and Guangzhou Esports Association announce its 2020 esports plans.

Kappa releases Royal Never Give Up Dota 2 team jerseys

Italian sportswear brand Kappa released the first 2020 customised team jerseys for Chinese organisation Royal Never Give Up’s Dota 2 team.

In January, Royal Never Give Up announced a Dota 2-specific partnership with Kappa, seeing the brand become the title sponsor of its Dota 2 team.  With the launch of multiple online Dota 2 esports tournaments in China, Kappa has cooperated with the team to promote a series of online marketing campaigns.

NEST releases new logo for 2020

China National Electronic Sports Tournament (NEST) updated its logo. NEST is looking to popularise esports culture to the Chinese public and to raise the public awareness of esports.

After releasing its new logo, NEST also announced its plan to drive the Olympic collaboration with esports and utilise technology to accelerate the development of Chinese esports.

Guangzhou Esports Association announces 2020 plan for esports

The Guangzhou Esports Association unveiled its 2020 plan to boost its local esports industry, including the establishment of a global esports team, organising esports event intertwined with local culture, launching a platform to develop esports technology, hosting the 2020 esports Canton Fair, and integrating its esports scene with multiple non-endemic industries.

In August 2019, Guangzhou Government published multiple supportive policies to develop its local esports industry. Currently, Guangzhou has been accelerating the construction of a national esports venue and the Yunhu esports town.

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