Cloud9 partners with We Are Nations for European store

Esports merchandising company We Are Nations has partnered with North American organisation Cloud9.

The deal will see We Are Nations launch and operate a European store where Cloud9 merchandise can be purchased.

RELATED: We Are Nations’ Patrick Mahoney on esports becoming pop culture

Jack Etienne, Founder and CEO of Cloud9 discussed the partnership in a release: “We are thrilled that our European fans finally have access to the apparel and merch they crave so much. We Are Nations affords us the ability to offer our EU fans fast and direct shipping inside Europe at a more affordable cost. We couldn’t think of a better time than at the start of our seventh straight trip to Worlds to allow our EU fans access to our first collaboration with PUMA. We #Dareyou to order today.”

We Are Nations partnered with Team Reciprocity on September 13th in a similar capacity to its other deals, which includes the likes of OG, North, BLAST Pro Series, Echo Fox, FACEIT, G2 Esports, LCS, MIBR, OpTic Gaming, and Origen.

RELATED: We Are Nations to handle merchandise for OG and North

Patrick Mahoney, CEO of We Are Nations added: “Cloud9 is one of the pioneering teams in esports that is developing a true global brand. One of the core missions of We Are Nations is to support the global esports merchandise market, so being able to provide Cloud9 a platform in Europe is a validation of our hard work.

Esports Insider says: We Are Nations has done a solid job at building up a recognisable number of partners and receiving the trust needed to operate apparel stores for them. Cloud9 is one of the major players in the industry and allowing European fans to purchase merchandise at a fair cost unlocks another stream of revenue.

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