Pringles joins DreamHack Winter as festival partner

Event organiser DreamHack has named Kellogg’s snack brand Pringles as the festival partner for the upcoming 2019 iteration of DreamHack Winter. 

The deal will see DreamHack launch a landing page featuring a Fan Can Art competition, where fans can download a template to create their own Pringles can design.

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The winner of the competition will win a PlayStation 4 and a product care package. All participants will also receive a 10% discount on the Day Pass ticket for DreamHack Winter.

Marcus Lindmark, Co-CEO of DreamHack discussed the partnership in a release: “We are proud that Pringles has decided to partner with us as they aim to expand their gaming and esports activations. There’s no doubt that Pringles is a strong brand within the snacks segment, making our two companies a great fit, and we are sure that the visitors at DreamHack Winter will be just as happy as we are.”

It has been confirmed that Pringles will set up a “Pop, Play, Eat” booth at the DreamHack Winter 2019 expo area, featuring activities for fans to participate in. The snack brand recently sponsored the LEC Summer Finals.

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Hend Hassona, Market Activation Manager for Pringles added: “We are thrilled to partner with DreamHack and to be able to connect and engage with Esports enthusiasts & Pringles fans on the ground at the Festival. Being a partner of DreamHack’s iconic Winter event signifies the importance of the esports community and gaming to Pringles.”

DreamHack Winter 2019 will take place in Jönköping, Sweden, from November 29th to December 1st. It was recently announced that the event will play host to a Fortnite community tournament.

Esports Insider says: It’s pleasant to see Kellogg’s continue to push into the esports space. With Pringles already holding sponsorships with Riot Games, Activision Blizzard, and ESL, it was only natural that DreamHack would get added to that list at some point.