Push Gaming Launches Flexible Casino Solution PrizeFlex

Push Gaming has launched PrizeFlex, a supplier-agnostic platform solution that can be integrated with any game, product, or casino regardless of the supplier. It’s a fully customizable jackpot solution to generate new operator revenue streams.

Described by Push Gaming as “big wins made easy,” PrizeFlex claims that the new jackpot solution will allow players to claim more significant wins faster and easier while increasing retention rates and encouraging growth in the player base.

PrizeFlex features many customization options for flexible jackpots (including single-tier daily jackets and multi-tier progressive ones), advanced contribution handling, sophisticated math models, and market configurations that vary depending on the supplier and manufacturer.

It’s powered by Push Gaming’s proprietary jackpot engine and RNG systems. Players can opt-in (or out) of a jackpot at any time, which does not affect a game’s return to player (RTP). Furthermore, no recertification is needed to configure the games that will use PrizeFlex, and this applies to all casino products, including sports betting, bingo, and poker.

PrizeFlex is already live in eight countries worldwide, including Brazil, Denmark, Malta, the Netherlands, Romania, Sweden, the United Kingdom, and Canada (via Ontario). Push Gaming has said it has plans to continue the rollout into other territories throughout 2025 and beyond.

Chief business development officer for Push Gaming, Fiona Hickey, said: “This is a project that holds incredible opportunity and scope for us and our partners. Progressive jackpot systems are widely loved by players and operators, and being able to create our own leverages our expertise and experience in the industry while simultaneously opening up an avenue for further growth.”

The company is backing the new jackpot solution to expand its operations: “The benefits of PrizeFlex are numerous, and we believe they elevate it above other established systems in the industry. Its flexibility and agility are already enjoyed by operators with more set to follow suit imminently.”

Also in the news, Western Australia has passed stricter gambling laws.