BLAST partners with Pot Noodle ahead of Spring Final in London

Esports tournament organiser BLAST has announced a partnership with instant noodle company Pot Noodle ahead of the upcoming BLAST Premier Spring Finals in London, UK.

Pot Noodle branding will be featured throughout the event and visitors will be able to take part in activations at the event itself. Pot Noodle will also be featured through content pieces on the BLAST streaming channels.

Pot Noodle is a popular instant snack brand owned by global consumer goods company Unilever. The company, founded in 1979, produces a wide variety of noodle snacks. The partnership with BLAST is the first time that the noodle brand has partnered with an esports company. Interestingly, the Pot Noodle website also noted that the brand has partnered with esports organisation Fnatic, but no details of that partnership were shared.

During the competition, Pot Noodle and BLAST will produce content for the BLAST broadcast channels and the two brands will also work together on giveaways, although no prizes are known as of now. In addition, Pot Noodle will also host activations on-site and have its own booth in the OVO Arena Wembley, the venue for the tournament.