OverActive Media strikes partnership with car brand CUPRA

Image credit: MADL Lions

Esports holding company OverActive Media has announced a partnership with Spanish car brand CUPRA.

The deal will see the car maker become an official partner of OverActive’s League of Legends teams MAD Lions KOI and Movistar KOI, with CUPRA’s logo set to appear on player jerseys.

ESI London 2024

The new collaboration sees OverActive partner once again with CUPRA’s parent company SEAT. The car manufacturer previously sponsored MAD Lions before the organisation’s restructuring in 2024.

The latest collaboration with the Spanish car manufacturer teams sees OverActive focusing on the organisations’ national supporters, with streamer Ibai’s presence and MAD Lions KOI’s mostly Spanish LEC roster leading the growth of a passionate Spanish fanbase.

In a LinkedIn post commenting on the partnership with CUPRA, Nikko Krättli, New Business at OverActive Media, commented: “Happy to finally announce our partnership with CUPRA for the upcoming years. The world of esports and cars shares the challenge of always chasing the horizon in search of success. From this conviction, we will work together with a leading, global, and committed brand like CUPRA. Poised to reach new heights and make our mark. Exciting times lie ahead!”

Lee Jones

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