Esports retail and merchandise company, We Are Nations has announced a partnership with global sports lifestyle brand, ’47

The partnership will include headwear and other sports merchandise to be developed and sold in the esports space.

Nicolaj “Jensen” Jensen wears the ’47 championship hat at the LCS Spring Finals in St. Louis. Photo credit: lolesports

The partnership began with the LCS Spring Finals in St. Louis on April 13. ’47 designed and produced the winner’s hat for Team Liquid, which was then available immediately after the tournament for purchase. Additionally, further programs with Nation’s teams and league clients are now in development. We Are Nations currently creates apparel for G2 Esports, Misfits Gaming, LCS, Origen, ECS, MVP, and more.

We Are Nations CEO, Patrick Mahoney, said “It’s really important for Nations to work with leading traditional sports brands as I believe there is a growing crossover into mainstream sports. We couldn’t be more excited to be working with ’47 moving forward.”

“Esports is a fascinating space that we’re just scratching the surface in.” said, ’47 co-owner Steven D’Angelo. “It’s exciting to see the passion and allegiance these fans have for gaming, and we are thrilled to be able to provide our premium product to the mix by partnering with We Are Nations.”

“We couldn’t be more excited to be working with ’47 moving forward”

We Are Nations launched a partnership last year with the North American League of Legends Championship Series. The announcement saw We Are Nation take control of the merchandise for all ten franchise partners. Additionally, an official LCS store was launched in February that sells official team apparel as well as LCS branded merchandise. 

Esports Insider says: We Are Nations continues to make its mark within the esports merchandise industry. Partnering with ’47 who have experience in the mainstream sports industry will allow them access to unique expertise. We look forward to seeing what unique merchandise We Are Nations will release for future LCS events! 

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