GRID extends partnership with betting provider BETER

Gaming data platform GRID has extended its partnership with betting and data provider BETER to bring bolster data visualisations for its platform.

According to a release, GRID will continue to provide widgets such as the Map Winner Prediction Tracker, Series Scoreboard, LiveLog and Comparison tools. Additionally, GRID will also feature the Stats Widget, displaying customisable stats to enhance the betting experience.

The new integrations aim to help bettors make better betting decisions, with the tools available across both mobile and desktop platforms.

GRID is a major provider of real-time esports data and the company is no stranger to working with esports betting operators. In May 2023, it partnered with Inspired Entertainment to launch a betting-focused Counter-Strike product and it extended a partnership with Abios to expand the coverage of esports odds from three to five game titles.

The company also secured key partnerships with game developers such as Ubisoft for its Rainbow Six esports series as well as Riot Games for League of Legends and VALORANT. The company recently collaborated with Bayes Esports for the Esports World Cup and is behind the Counter-strike tournament series, the Champion of Champions Tour. Last month, the company also closed a deal with closed esports statistics tracking platform Tracker Network for VALORANT.

Mikael Westerling, Chief Sales Officer at GRID, commented: “Together with BETER, we share a common vision for how the esports betting experience should be designed—immersive, authentic, interactive, and powered by official data.

“Data is a powerful tool for storytelling, and the GRID widgets are designed to make esports content more accessible to new fans while deepening engagement with existing audiences. By providing real-time, actionable insights directly from the game server to BETER, we deliver a next-level experience that truly resonates with the esports community.”