Ninjas in Pyjamas extends partnership with ASUS ROG

Swedish organisation Ninjas in Pyjamas has extended its partnership with gaming hardware company ASUS Republic of Gamers to last through 2020.

The renewal will see ASUS ROG equip Ninjas in Pyjamas’ bootcamp and office facility in central Stockholm with computers.

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Michael Tidebäck, Head of Partnerships for Ninjas in Pyjamas, commented on furthering the organisation’s collaboration with ASUS ROG: “Our friends at ROG have been with us through thick and thin and if there’s anything esports needs right now it’s stability. It allows us to invest more heavily in the scene for the long term and to put out a steady stream of engaging content for our fans, while equipping our facility with state-of-the-art bootcamping gear.”

The partnership between Ninjas in Pyjamas and ASUS ROG started in February 2017. Earlier this year, the Swedish organisation found a local partner in fan engagement platform GLHF and recruited Jonas Gundersen as its new Chief Operating Officer.

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Eathan Yu, Global Esports Marketing Specialist for ASUS Republic of Gamers, also spoke on the renewal: “We are honored to show our support for the esport community through launching a global PC partnership with NiP. The partnership this year will be more exciting as we will provide our latest gaming hardware not only for gaming but for content creation too. Gamers have always been the core of our brand and we look forward to amazing performances from NiP using our products in 2020.”

While ASUS ROG’s extension with Ninjas in Pyjamas may be the hardware manufacturer’s first of the year, it’s certainly no stranger to esports. The company has an extensive list of partners, including ENCE, Tespa, Entity Gaming, and Endpoint.

Esports Insider says: Once the year is up, the extension would make four years that Ninjas in Pyjamas and ASUS ROG have been in business together. If anything is indicative of a healthy relationship between two companies, it’s this news right here.

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