Immortals revs up SoCal Toyota sponsorship deal

Immortals Gaming Club has announced a partnership with the Southern California Toyota Dealers Association to sponsor its LCS team.

The Southern California Toyota Dealers Association, which comprises 59 dealerships in the region, will have “prominent logo placement” on Immortals’ LCS jerseys and be the team’s official automotive partner, according to a release.

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Mike Sullivan, President of the Southern California Toyota Dealers Association, commented in a release: “We couldn’t be more excited to be joining Immortals Gaming Club in this partnership. We share an unwavering passion for innovation and technology, as well as our commitment to our consumers. So when the opportunity presented itself for us to enhance the experience for the Immortals fan base, we jumped right on it.”  

Beyond the logo placement, Immortals and the Association will collaborate for onsite Toyota-branded fan experiences at LCS matches in Los Angeles, with the team also set to help promote the automaker’s vehicles. The partners will also develop an ‘Inside Immortals’ video series that showcases the behind-the-scenes lives of Immortals players and staff. The videos will be posted to the team’s YouTube channel.

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Ari Segal, CEO of Immortals Gaming Club, added: “We are excited to announce this partnership with the Southern California Toyota Dealers Association. Toyota is a premier brand, and we look forward to working with the Southern California Toyota Dealers Association to further extend the reach and relevance of that premier brand with our audience directly in our home of Southern California. Through this agreement, we will create highly compelling experiences both online and in-person where Immortals fans can interact with many of Toyota’s highest-quality cars.”

Esports Insider says: This is very similar to Cloud9’s deal with BMW that was announced last year, but while BMW is a luxury brand, Toyota’s wider range of vehicles and price points could make for a bigger mainstream push here.

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