G2 Esports launches AI agent Sami in partnership with Theta Network

G2 Esports has become the latest esports organisation to partner with cloud infrastructure provider Theta Network, transforming its Sami mascot into an AI agent.

Sami has now been integrated into G2’s socials, including its website and Discord server, to assist fans with their queries about the organisation.

According to G2 Esports, the AI agent is capable of providing team information, match schedules, player rosters, tournament standings, and competitive updates for all of the brand’s esports divisions.

Mitch Liu, CEO of Theta Labs, said: “We’re proud we’ve created something that fits their community and is simple for them to implement. 

“What we’re seeing across our esports partnerships is that fans want immediate access to information 24/7, and our AI agents make it possible to deliver that level of engagement consistently across every channel, but with its own distinct personality.”

Theta Network continues to expand its portfolio of partnered esports teams, creating AI agents for esports organisations such as Cloud9, NRG, Sentinels, Dignitas, 100 Thieves and more.

G2 Esports has continued to expand its presence within the esports ecosystem in 2026, securing competitive successes, partnerships and more.

The organisation has teamed up with several organisations since the year began, from working with NORD Esports to launch a tier-two team in League of Legends and announcing a betting partnership with French gambling company Winamax.

G2 Esports was the most viewed Rainbow Six Siege team on Liquipedia in 2025. It won all regional VCT Americas events last year and was also one of 20 teams that qualified for the Six invitational 2026 in Paris. However, the organisation was eliminated during the Playoffs after losing 1-2 to Team Secret.

G2 currently fields several teams across a number of competitive titles, including League of Legends, Counter-Strike 2, Rainbow Six Siege, VALORANT and Call of Duty.