UK organisation Endpoint partners with TikTok to launch new creator network

UK gaming and esports organisation Endpoint has partnered with TikTok to launch Endpoint Live, a new creator network designed to help live streamers grow their audience growth and strengthen monetisation.

As part of the Endpoint Live creator community, creators may keep 100% of the revenue earned on TikTok LIVE and gain access to guidance and growth opportunities. This includes 1:1 creator management, quarterly networking events and brand activations.

The initiative is divided into three tiers, providing additional benefits for committed members with a larger, more established following. For instance, tier-two creators may access Endpoint’s headquarters and studio, while tier-one streamers also receive career management support and the offer to become an Endpoint Group Ambassador.

“We are thrilled to announce the launch of Endpoint LIVE, our new creator network in partnership with TikTok,” said Endpoint Co-owner and COO Peter Thompson. “This platform is designed to empower creators by providing them with the tools, resources, and support needed to thrive on TikTok LIVE and as a creator.

“By leveraging our state-of-the-art facilities and the expertise of our dedicated staff, Endpoint is committed to adding real value to creators’ experiences. Our goal is to build a community where creators can grow together and unlock new opportunities.”

Endpoint’s existing creator team has already joined the new network. Moreover, the organisation has signed a group of Rocket League streamers to broadcast and compete in the Rocket League Championship Series (RLCS), the game’s tier-1 league.

Creators of all sizes and experience levels are eligible to join as long as they are at least 18 years old and committed to streaming for at least 15 hours per month. Further details as well as the application form, can be found on the Endpoint Live webpage.

Founded in 2017, the Endpoint Group is a collection of UK-based gaming, esports, media and technology brands, such as creative agency Loadout Media and esports bootcamp facility provider Pracrooms. Last April, the organisation also launched a console repair service in the UK with its long-standing partner CeX, a second-hand electronics company.

Endpoint’s esports rosters currently compete in Counter-Strike 2, Quake and Rocket League, attending regional and global stages, including several ESL Premiership CS events as well as the Rocket League Championship Series (RLCS) Fall Split Major during the 2021-22 season.