Razer unveils AI esports coaching project at CES 2025

Gaming peripherals brand Razer has unveiled its latest project, an AI esports coach that aims to provide real-time insights and analysis.

Called Project AVA, the concept was introduced at tech trade show CES 2025 and has been described by the company as ‘the ultimate AI gaming copilot.’

One of Project EVA’s main functions is using artificial intelligence (AI) to provide esports coaching as users play games. According to the peripherals brand, gamers will be provided with real-time insights driven by data from Team Razer’s coaches and players.

Users will also be able to analyse and review performances through personalised post-match recaps that highlight areas of improvement.  

Team Razer consists of the brand’s various esports partners, such as teams and players. In 2024, Razer announced partnerships with Movistar KOI (previously MAD Lions KOI) and TALON as well as esports players Eric ‘Snip3down’ Wrona (Apex Legends) and Zachary ‘zekken’ Patrone (VALORANT).

Alongside esports coaching, Project AVA is expected to include an AI game guide. Utilising knowledge bases, the guide intends to help users through puzzles, bosses and quests within games.

Moreover, Project AVA also aims to optimise a user’s PC set-up. According to Razer, the AI concept will analyse and fine-tune a gamer’s PC based on its specs and the user’s desired game settings. Additionally, the project checks for the latest updates in hardware, software and firmware.

On Razer’s website explaining the new project, the company noted that Project AVA has been developed by its AI gaming team and uses vision analysis alongside several other data inputs, such as public APIs.

Interestingly, Razer also noted that Project AVA has been developed as a tool for game developers as well as gamers.

In the company’s FAQs, Razer stated: “Project AVA was developed by Razer’s AI gaming team as a tool for game developers and gamers.

“It is envisaged that Project AVA can be used by game developers in their games as an onboarding tool, tutorial guide and much more. Project AVA can also be used by gamers as a copilot in all games to assist as a coach, walkthrough buddy and optimization tool.”

Razer has revealed that it will announce a beta test for Project AVA later this year. 

Alongside the introduction of Project AVA, Razer also revealed Project Arielle, a heating and cooling Razer mesh gaming chair, and the Razer Blade 16, its thinnest gaming laptop yet.