HONOR partners with Honor of Kings player Yinuo

Mobile phone manufacturer HONOR has announced a new gaming phone production line alongside a partnership with Honor of Kings esports player Yinuo.

As a result of the partnership, the Chengdu AG Gaming Club player has been appointed as a brand ambassador for the new Honor GT phone line.

The news of the partnership was shared via sports and esports agency SPORTFIVE. The agency previously shared another HONOR collaboration between the manufacturer and Gamers8 in 2023.

In the release, HONOR detailed that the partnership aims to reinforce the manufacturer’s position in the esports industry. Moreover, the collaboration will attempt to appeal to the ‘young generation of gaming enthusiasts.’

The Honor GT is a gaming-oriented smartphone that is currently only available in China. The phone features a 6.7-inch AMOLED display with FHD+ resolution and has been built using three pillars — “next-generation technology, ultra-high performance and pioneering design.”

Shenzhen Zhixin New Information Technology, an enterprise controlled by the Shenzhen Government, acquired the HONOR smartphone brand from Huawei in 2020.

More recently, HONOR partnered with the Esports World Cup Foundation for the EWC 2024. The Chinese phone manufacturer supplied its smartphones to be used for Mobile Legends Bang Bang, Honor of Kings and other mobile esports tournaments at the event.

Eike Gyllensvärd, President of Global Esports and Gaming at SPORTFIVE, commented: “Yinuo’s remarkable achievements at the Hangzhou Asian Games exemplify competitive excellence and a relentless pursuit of perfection, core values that align seamlessly with Honor’s brand philosophy.

“This partnership marks a significant milestone in deepening Honor’s integration within the gaming ecosystem cherished by the younger generation.”