Red Bull League of Its Own 2024 becomes most-watched Red Bull esports event ever

Red Bull League of Its Own, a League of Legends event created by energy drink brand Red Bull, has recorded a peak viewership of 612,000 over the weekend.

The event, which featured several show matches and a unique format, has become the most popular Red Bull esports event ever. It surpassed last year’s League of Its Own by around 100,000 viewers, according to data company Esports Charts.

The event, which took place in Paris, at the Accor Arena, saw a peak of 612,000 viewers and an average of 454,000 viewers. A total of 4.43m hours were watched across just under 10 hours of air time. This surpassed the 2023 edition in every way. For example, the 2023 event had a peak of 512,000 viewers, an average viewer number of 371,000 and a total of 2.7m hours watched.

The event follows Red Bull’s unique style of one-off competitions, with a format that can be described as a combination of a show match and tournament. The event featured a total of six teams: T1 (as the official ‘star team’), Karmine Corp, G2 Esports, Gentle Mates; NNO Old, a team consisting of German influencers and former pros; and Los Ratones, an esports organisation created by well-known League of Legends personality Caedrel.

The idea behind the tournament was to have T1, widely regarded as the best League of Legends team, compete with the best players and teams in Europe in a relaxed atmosphere.

The teams competed in various games with tweaked rules, such as swapped roles and others that were aimed to make the competition more interesting for viewers, but also harder for T1, the current World champions. In the end, the Korean roster won two out of the five games they played.

The event was a resounding success, and the impressive viewership makes it the most-viewed of all esports events organised by Red Bull, ahead of the likes of Red Bull Home Ground in VALORANT and Red Bull Wololo in Age of Empires.