Movistar KOI announces Ecoembes partnership

Spanish esports organisation Movistar KOI has announced a partnership with Spanish non-profit organisation Ecoembes.

As a result of the deal, Ecoembes will become the organisation’s official sustainability sponsor for the remainder of 2024 as well as 2025.

The two parties will also organise an initiative known as ‘The Circular Game’, a sustainability plan that provides a range of environmental education within the esports industry. According to a release, the initiative aims to ‘significantly reduce the environmental of esports activities.’

In addition to partnering with Ecoembes, Movistar KOI has joined the United Nations Sports for Climate Action Framework (UNSCAF) where participants have pledged to a goal to operate at net zero by 2040. The organisation says it recognises its ‘role in preserving the planet’ and plans to ‘set a new standard’ for the esports industry.

In recent years, the esports industry has engaged with the United Nations to spread awareness of climate change. In March 2021, the Global Esports Federation joined the Sports for Climate Action initiative committing the esports industry on its way to a low-carbon future.

OverActive Media, Movistar KOI’s parent company, has been atv ie in the commercial space since completing its acquisition of Movistar and KOI in March 2024. OverActive Media extended its existing partnership with Razer in August. Moreover, in the same month, it secured a deal with beverage brand Pepsi.

Carlos Carcia Acevedo, CCO of OverActive Media, spoke on the deal: “This partnership sets a new standard in esports environmental responsibility.

“Together, we will take meaningful steps to reduce our carbon footprint, and we’re eager to engage our fans in this movement.”