Lexus returns as Esports Awards title sponsor

Vehicle brand Lexus has teamed up with the Esports Awards for a sixth consecutive year, returning as the ceremony’s title sponsor for its Los Angeles event. 

The partnership will see Lexus present the winners for Esports Content Creator of the Year and Esports Organisation of Year. Additionally, the Esports Awards ceremony will feature custom Lexus vehicles during the broadcast live on November 21st.

The Esports Awards will also include a ‘Lexus Lounge’ at the ceremony. According to a release, the lounge will host the Esports Awards red carpet and Glambot alongside other activations. Esports Awards noted that the lounge aims to provide guests with a place to relax, network and grab a drink upon arrival. 

Alongside Lexus, Oakley and the Esports World Cup Foundation (EWCF) are also partners for Esports Awards’ Los Angeles event. 

This is the second Esports Awards ceremony in 2024 following its event in Riyadh, Saudi Arabia in August. The event, which crowned VALORANT as Esports Game of the Year, has separate categories from the Los Angeles event. The August ceremony was created following a three-year partnership between the Esports Awards and Saudi Arabian government-backed esports festival Esports World Cup.

Michael Ashford, CEO of the Esports Awards, commented on the partnership: “We’re honoured to have such an important partner return for the sixth year in a row. and Lexus’ commitment to empowering our community is truly remarkable.

“They have and continue to be an excellent partner; we are honoured by their ongoing contribution to raising our event to new heights every year.”