Cloud9 announces Call of Duty-focused deal with Sony INZONE

North American esports organisation Cloud9 has announced a partnership with INZONE, the gaming gear brand of multinational technology company Sony.

The deal will see the brand provide the organisation’s Call of Duty League (CDL) franchise Cloud9 New York with its range of monitors.

In addition to supplying Cloud9 New York with a range of monitors, Sony INZONE will also host a $10,000 (~£7,702) Call of Duty: Black Ops 6 tournament to celebrate the launch of the game. Cloud9 will broadcast the tournament through its Twitch channel and Club9, the organisation’s fan loyalty programme.

The partnership will see Sony become a sponsor of Club9 in a bid to encourage fans to engage with the platform. Alongside increasing engagement, fans will have the chance to enter raffles to win Sony INZONE monitors used by the Cloud9 New York CDL team.

Cloud9 is no stranger to Call of Duty esports. The organisation first fielded a roster in 2015 before disbanding its roster in 2017. In June 2024, it returned to the esport by acquiring the New York slot owned by NYXL renaming the franchise from New York Subliners to Cloud9 New York.

Outside of Call of Duty, Cloud9 continues to expand its partnership portfolio. In September 2024, it secured a deal with technology company NVIDIA resulting in its GPUs and technologies to be used in its esports teams’ PCs.

Jack Etienne, CEO and Co-founder of Cloud9, spoke on the deal: “We’re constantly looking for ways to help our players improve, and partnering with Sony and utilising their INZONE monitors is a big step toward ensuring our team competes at the highest level.

“Sony’s technology gives us a critical edge, allowing our players to push their limits and reach their full potential.”