Sidequest’s SideKick secures Trovo partnership

Sidekick, the competitive gaming platform from gaming cafe chain SideQuest, has partnered with European streaming platform Trovo.live.

According to a release, the deal aims to open up new opportunities for gamers and creators globally. Financial terms of the partnership were not disclosed.

The partnership will see both companies focus on creator incubation, improving engagement with fans and providing enhanced resources and support to help them grow their channels. The programme, Trovo Goals, will allow creators to earn rewards for achieving set milestones, with a maximum reward of $17,000 (~£12,996).

Additionally, the partnership will see the companies develop a gaming publishing ecosystem, expanding on Trovo’s current selection of mini-games. By bringing the games on global platforms such as Telegram and Discord, developers will have more opportunities to showcase products to a larger audience.

The last initiative of this partnership is the launch of the ‘Gaming Companion+’
esports incubation system. The system aims to bridge the gap between pros, streamers and casual players by fostering young and emerging talents in the esports scene.

Launched in 2022, SideKick is a platform designed for European players to compete in gaming ventures. The platform’s matchmaking system allows players to find partners that match their play style and preferences, giving easy access to both casual and competitive players. 

The platform is owned by SideQuest, a gaming and esports cafe chain located in the United Kingdom, with branches across Coventry, Leicester, Canterbury and London. The company is known for hosting several gaming-themed events throughout the year, having hosted community nights and a watch party for the 2023 League of Legends World Championship.

Trovo.live is a European live-streaming platform, with over 1m content creators and 23m registered users. The company is a sponsor for Trovo 2030 Esports, a Saudi Arabian Professional esports organisation competing in PUBG Mobile.