ESL launches second Champion merchandise collaboration

Esports company and tournament organiser ESL FACEIT Group has unveiled a second clothing collaboration with sports apparel brand Champion.

The collection follows a successful collaboration between ESL and Champion that took place last year.

The merchandise features a merger of logos from ESL and Champion as well as graphics made up of iconic images from Counter-Strike, including a chicken originally from CS 1.6.

Fabio Tambosi, the Senior Vice President of Global Marketing at ESL FACEIT Group commented on the collaboration: “Embodying the iconic Champion motto, ‘You Don’t Just Wear It. You Earn It,’ the new Champion x ESL 2024 collection invites you to celebrate hard-earned success in style.

“Whether you are competing in-game or conquering challenges beyond the screen, this collection is a tribute to the champions of the new global sport.”