Esports betting company BETER secures Peru license

Data and betting content company BETER has announced it has secured a license to operate in Peru.

The certification, provided by the Ministry of Foreign Trade and Tourism of Peru, enables BETER to expand its offering in the Latin American market.

As a result, the company can provide its product portfolio to betting operators in the Peruvian market. BETER has operated in the South American region for a number of years through its ESportsBattle virtual football matches.

With access to a Peruvian license, BETER has the ability to provide its content ranging from live broadcasts, data, and odds to enhance the offering provided by bookmakers in the country including round-the-clock markets.

In June, BETER extended its existing data partnership with esports data company Bayes Esports. With the company expanding in Latin America, BETER continues to consolidate its position in Europe. August 2023 saw it expand its partnership with Swedish betting company Betsson Group.

Peru remains a potential area of expansion for gaming and esports industries. In May 2024, the Global Esports Federation named the country as a host of the Global Esports Games. Esports betting is not unusual in the country as in October 2022 Luckbox partnered with Thunder Awaken to expand its presence in the region.

In an iGamingFuture report, Gal Ehrlich, CEO of BETER, spoke on the news: “Being certificated as a service provider in Peru really strengthens our position in the growing and thriving LATAM region.

“This certification proves that we are a well-established, reliable, and reputable betting content provider and will absolutely help us secure big-name partnerships across the market.”