Esports World Cup secures Pepsi partnership

The Esports World Cup, a multi-title esports event organised by the Esports World Cup Foundation, has partnered with global beverage conglomerate Pepsi.

Pepsi has agreed to become a strategic partner for the Esports World Cup in a multi-year deal.

The deal will see Pepsi provide fans with activations and activities at the Esports World Cup. This includes the Rockstar Bar which will have a karaoke area features a selection of drinks on offer for fans. In addition, Pepsi has become the naming partner for the Falcons venue, now called Falcons HQ by Pepsi. 

A representative from Pepsi stated: “We are proud to partner with such an iconic brand in Pepsi to energize fans for a memorable summer at the Esports World Cup. Fans are truly what bring esports events to life, and it’s great to work alongside Pepsi who shares in our vision and commitment to elevating their experiences. ”