ALDI France strikes esports tracking deal with Shikenso Analytics

The French branch of international supermarket chain ALDI has secured a deal with esports data and analytics platform Shikenso Analytics.

The partnership aims to measure ALDI France’s sponsor exposure in esports by using Shikenso Analytics’ AI partnership and stream monitoring tools.

Since 2021, ALDI France has launched a women’s team with Team Vitality, sponsored Gentle Mates and created an amateur esports team initially entering Rocket League. The deal with Shikenso Analytics will aim to evaluate these partnerships and, in turn, optimise sponsorships going forward.

Benjamin Taouss, Sponsorship Manager at ALDI France, commented: “We are happy to work with Shikenso on the monitoring of our esport partnerships. Gaining additional insights will help us to measure our day-to-day activations and be able to understand the full potential of our esport assets.”