Fnatic announces Pot Noodle partnership

Instant food and snack brand Pot Noodle has announced a partnership with UK-based esports organisation Fnatic.

The deal will initially focus on the ongoing BLAST Spring Finals event, with Fnatic and Pot Noodle hosting a booth together.

The instant noodle brand recently partnered with esports tournament organiser BLAST, marking its first foray into esports. At the time, the food company did mention that a partnership with Fnatic was also planned, but no further details were shared until today.

Fnatic and Pot Noodle will have a joint booth at the OVO Arena Wembley during the BLAST Spring Finals this weekend. The two brands will organise giveaways, meet and greets with Counter-Strike player Christopher ‘GeT_RiGhT’ Alesund, 1v1 matches and other activations. Further details and live coverage of the booth activities will be available on the Fnatic and Pot Noodle social channels.

The two brands did not announce any further collaborations apart from the booth, but Fnatic CEO Sam Matthews highlighted his excitement about the partnership.

He said: “Fnatic is thrilled to partner with Pot Noodle for an exciting booth activation at the BLAST Spring Finals. This collaboration marks an exciting venture for both brands, blending Fnatic’s gaming prowess with Pot Noodle’s beloved noodles. Fans can look forward to an exciting experience that highlights the connection between gaming and quick, delicious meals.”