Bayes Esports extends data partnership with BETER

Esports data company Bayes Esports has announced a multi-year extension of its partnership with data and betting content company BETER.

As a result, Bayes Esports will add BETER’s odds to its marketplace to provide customers with more choices when selecting odds.

In addition to Bayes Esports adding BETER odds to its portfolio, BETER will gain access to the company’s visualisation tools resulting in the addition of enhanced Counter-Strike 2 and Dota 2 coverage on its platform. Visualisation tools include access to Bayes Video, which aims to enhance BETER’s platform and ‘boost user retention.’

According to a release, the integration of BETER odds into Bayes Esports‘ marketplace gives customers access to a ‘multitude of odds providers’, providing customers with a wide offering when creating a portfolio of betting markets.

The deal is Bayes Esports’ first expansion following the appointment of a new Co-CEO and CFO last month. Earlier in the year the company also announced a new partnership with esports data provider DATA.BET.

Bayes Esports has established itself as one of the largest esports data companies in the world. In 2023, the company became the data supplier for the Roobet Cup and partnered with technology company Team Snowball to distribute data in the South Korean market.

Amir Mirzaee, Co-CEO and Managing Director at Bayes Esports, spoke on the expansion: “BETER are experts in their field of providing betting services, so we are thrilled to have them on board as a strategic partner.

“This collaboration reflects our joint commitment to elevating industry standards and strengthening the integrity of the esports ecosystem.”