SK Gaming expands HYLO Eye Care partnership

Following an original partnership announced in August 2019, SK Gaming and Ursapharm’s HYLO Eye Care brand have expanded their alliance.

With the newly-enhanced sponsorship deal, HYLO branding will appear on the organisation’s 2020 jerseys. The span of the extended deal was not disclosed.

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In addition to the new jersey branding, the sponsorship will include further educational video content that features SK Gaming players and HYLO products. HYLO will also provide SK Gaming players with its eye care products for use in training and competition.

The brand’s HYLO Fresh product is particularly aligned with the esports and gaming audience, promising to help keep players’ eyes refreshed and clear.

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Earlier this spring, SK Gaming also extended its audio partnership with EPOS, the gaming-centric brand of Sennheiser. The organisation also partnered with Nike and 11teamsports in January, and added OnePlus as its official smartphone sponsor last December.

Other partners of the German organisation include Deutsche Telekom, Mercedes-Benz, ARAG, and Western Digital.

Esports Insider says: It sounds like HYLO was able to hit its ideal target market with the SK Gaming team-up, which has led to an even larger extension. SK Gaming has a well-rounded stable of partners and stakeholders, meaning HYLO is in great company!