Gfinity continues to operate F1 Esports Series in multi-year deal

Gfinity has announced extended its partnership with Formula 1 to deliver the F1 Esports Series through 2022.

The extension will see Gfinity plan and execute the main elements of the F1 Esports Series in 2020, 2021 and the 2022 qualifying events.

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A release states that Gfinity will continue to produce and deliver the F1 Esports Virtual Grand Prix Series, which has been extended to June 2020, before embarking on an extensive roadmap of qualifying and championship F1 Esports Series events.

John Clarke, CEO of Gfinity, spoke on the agreement in a release: “The F1 Esports Series is one of the most exciting esports tournaments in the world and we are delighted to be working with F1 for a further two years. Signing a multi-year agreement highlights our ability to leverage our unique position at the centre of the esports ecosystem to design and develop esports solutions for our clients.”

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Gfinity will have a dedicated account management team that is responsible for the delivery of all elements of the programme. The UK-based tournament organiser will also deploy a full league operations team and provide the use of ‘Race Control,’ Gfinity’s proprietary in-race adjudication technology. The Gfinity Arena will be the primary venue for live broadcasts.

Dr. Julian Tan, Head of Digital Business Initiatives and Esports at Formula 1, added: “We are delighted to extend our agreement with esports leaders Gfinity for another two years. Since 2017, we have seen the rapid growth of the F1 Esports Series and Gfinity have played a core part in that through their continued support in developing and delivering the series. We are excited to build on this foundation to bring further excitement to F1 Esports fans across the globe in the coming couple of years.”

Esports Insider says: It’s great to see a brand like Formula 1 continue in esports after leaning on its massively during much of the down period caused by COVID-19. The partnership should benefit Gfinity greatly after a number of its events were postponed because of the very same virus.

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