Luminosity Gaming parent company enters multi-year deal with G FUEL

Enthusiast Gaming has established a multi-year partnership with energy drink brand G FUEL for integrated marketing activities.

The company owns and operates Luminosity Gaming, and co-owns Overwatch League franchise Vancouver Titans and Call of Duty League franchise Seattle Surge.

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Enthusiast Gaming will assist G FUEL with driving brand awareness and market share by offering its platforms and network to advertise the brand. It will provide “user generated content, influencer marketing, online entertainment and advertising.”

Adrian Montgomery, CEO of Enthusiast Gaming, spoke on the partnership in a release: “Partnering with a brand so deeply rooted in the gaming sector like G FUEL is exciting for a number of reasons. G FUEL is a leader in the gamer energy drink sector and using our platform to communicate and engage with gamers continues to validate our strategy and is a significant milestone for our direct sales team.

“Execution is also very important, and over the last number of months, we’ve been able to demonstrate the success of our integrated advertising offerings and prove that using our platform has more touchpoints and engages with more gamers than any other gaming company. We are thrilled to partner with G FUEL and look forward to building a long-term partnership over our shared passion of gaming.”

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G Fuel will be a key sponsor of Luminosity Gaming, utilising the organisation’s content creators to advertise in front of their followers and acting as a jersey sponsor across its teams.

Cliff Morgan, Founder and CEO of G FUEL, also commented: “We’re excited to partner with Enthusiast to reach previously untapped corners of the gaming community and increase awareness of G FUEL. Luminosity Gaming is an elite, world-class esports organization, and as The Official Energy Drink of Esports®, our partnership makes perfect sense.

“We’ve built a passionate community within the gaming and esports sector and can’t wait to work with Enthusiast to drive authentic engagement with their incredible platform of gamers.”

Esports Insider says: G FUEL is no stranger to a high percentage of the esports audience, but Enthusiast Gaming offers a wider audience through its complete network of properties. We’re intrigued to see what content is generated to market the energy drink brand through the lens of Luminosity Gaming.

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