G2 Esports grows partnership with Nicecactus

Berlin-based organisation G2 Esports has expanded its partnership with team management platform Nicecactus.

The two parties will continue to collaborate through 2020 and will see the development of new online activations, including seasonal tournaments being held on the Nicecactus platform.

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G2 Esports’ players will also take part in new, unspecified activations and provide feedback and guidance on training routines and game-specific training modules.

Mike Hessabi, Co-founder and CEO of Nicecactus, commented on the expansion in a release: “We are thrilled to pursue our partnership with such an elite organization as G2 Esports. G2’s continued trust in us further demonstrates how Nicecactus’ solutions are an invaluable asset to the esports ecosystem. Together, we are committed to empowering aspiring esports athletes with the tools they need to achieve their dream of becoming champions. Strengthening this partnership perfectly aligns with our growth momentum and will allow us to broaden the range of activation opportunities available to our users and business partners.”

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It has been a busy 2020 for Nicecactus. The tournament platform has acquired tournament platform Glory4Gamers and grown its partnership with French esports organisation GamersOrigin. G2 Esports has also continued its growth, extending its long-standing partnership with Logitech G and securing partnerships with Philips Monitors and Secretlab.

Carlos “ocelote” Rodriguez, CEO of G2 Esports, added: “Nicecactus has been a valuable partner throughout two successful seasons of Making the Squad and a constant at our events. G2 and Nicecactus have shared values of supporting aspiring content creators and esports competitors as they rise to the top. We love what Nicecactus stands for and we are happy to continue to promote the next wave of esports champions together.”

Esports Insider says: Now armed with further knowledge of the industry thanks to the involvement of G2 Esports, Nicecactus is becoming one of the more prominent tournament platforms in esports.

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