LetsPlay.Live taps Vodafone as sponsor of High School League

Australasian esports tournament organiser LetsPlay.Live has expanded its Vodafone deal to cover the High School League.

Its league, which is in its fourth year, sees students from across the region compete in Dota 2 and Clash Royale.

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Duane Mutu, Director of LetsPlay.Live, discussed the deal in a release: “The High School League provides a structured and disciplined esports league for high school students, developing their leadership skills and critical thinking. We encourage academic success by stating that students must be achieving in the classroom to participate in the HSL and we do not tolerate bad sportsmanship or online behaviour within the league.”

Vodafone’s one-year sponsorship of High School League follows the two-year partnership that LetsPlay.Live forged with the telecommunications conglomerate in 2019. Financial details were not disclosed at the time of writing.

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Carolyn Luey, Consumer Director at Vodafone New Zealand, added: “With an astronomical rise in popularity of online and mobile gaming in recent years, the HSL plays an important role in promoting positive behaviour online for our young people. We are especially excited that the league will feature the popular mobile game Clash Royale.

“As we continue to roll out our 5G network throughout New Zealand, the increased network speeds and low latency will only make mobile gaming even more widespread. Establishing healthy outlets for high school students interested in gaming is essential which is why we are proud to be supporting the High School League.”

Outside of high school esports, LetsPlay.Live provides tournaments for titles such as Counter-Strike: Global Offensive, Rocket League, and PlayerUnknown’s Battlegrounds. The company is also partnered with Logitech G, SkyCity, and Playtech.

Esports Insider says: Over the past year, Vodafone has slowly but surely increased its presence in esports – primarily, this has been through mobile titles. With that in mind, it’s not a huge surprise to see Clash Royale be a specific focus of the telecoms giant in this particular deal.

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