Steam Lunar New Year Sale Kicks Off With Thousands Of Deals

Around the world, Lunar New Year celebrations are beginning this week, and as with any major holiday, retailers are getting in on the excitement with special sales. To celebrate, Steam just kicked off its first huge sale of 2020: the Lunar New Year sale, which includes thousands of deals on both newer releases and old classics. The Steam Lunar New Year sale is live now through January 27 at 10 AM PT / 1 PM PT.

Aside from all the discounted games, the sale is keeping with the Lunar New Year theme with various activities and freebies. Each day, you can open a new red envelope (which are traditionally given as gifts during Chinese New Year) and receive Year of the Rat Tokens, which can be spent toward seasonal items available exclusively in the Lunar New Year Night Market.

The Night Market will be available through the duration of the sale and offers a wide range of seasonal goods, like animated profile backgrounds, chat room effects, chat stickers, and more. You can also use your Year of the Rat Tokens to purchase the Lunar New Year coupon, which can be redeemed on any games during the sale.

Unlike Steam’s summer or winter sales, which usually span multiple weeks, the Lunar New Year sale runs only for a few days, so be sure to check out the huge offering of game deals while they’re available. Because there are literally thousands of deals to sift through, we’ll be highlighting the best game deals below, so stay tuned. Plus, be sure to check out the other games sales happening right now for Lunar New Year–you may find better prices than Steam at places like Fanatical, Green Man Gaming, and Xbox Live.