Misfits Gaming renews Milk It! campaign partnership

North American organisation Misfits Gaming has extended its partnership with Milk It!, a marketing campaign produced by the Milk Processor Education Program (MilkPEP).

The partnership, which originally began in April 2019, will continue to focus on the organisation’s professional Fortnite players and streamers throughout 2020.

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In addition to a Milk It! logo being present on the players’ jerseys, the campaign will sponsor content including further “Misfits Story” videos and coverage related to the expected Fortnite World Cup 2020. Misfits Gaming also plans to host an expanded Fortnite Block Party event along with giveaways in partnership with the campaign.

Miranda Abney, Senior Director of Marketing for the Milk It! campaign, commented in a release: “Milk has stuff kids and teens need to do more of what they love, and Milk It! is excited to help bring kids even more opportunities to share real moments with their favorite Misfits gamers this year. From watch parties to giveaways and team events, Milk It! has some awesome opportunities lined up to bring out players’ best game.”

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Misfits Gaming also competes in the League of Legends European Championship (LEC) and is the organisation behind the Overwatch League’s Florida Mayhem and the Call of Duty League’s Florida Mutineers. The partnership only applies to its Fortnite players, however.

Ben Spoont, Co-founder and CEO of Misfits Gaming, added: “The Misfits family is always looking for new and unique ways to interact with our amazing community. We’re excited to bring our fans closer to our Fortnite players through continued events and content in partnership with Milk It!”

Esports Insider says: Milk It! is a unique non-endemic sponsor in esports, and its partnership with Misfits Gamingmust be reaching the right audience for it to add another year to the deal.

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