This week in esports: Axe, Bjersen, Riot Games, London Royal Ravens

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Axe partner with LoL esports, Bjergsen acquire stake in TSM, Riot Games announce new projects, and London Royal Ravens officially unveiled.

We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here.

Axe sponsors League of Legends esports in multi-year deal

Riot Games added male grooming brand Axe as a global sponsor of League of Legends esports.

The multi-year sponsorship sees Axe named as the official men’s grooming partner of the Mid-Season Invitational, World Championship, and All-Star Event.

Read the full article here.

Bjergsen becomes part-owner of TSM

League of Legends professional Søren “Bjergsen” Bjerg acquired a stake in TSM as part of renewing his LCS contract with the organisation.

The new deal extends Bjergsen’s tenure with TSM through to 2021, having originally joined the organisation in November 2013.

Read the full article here.

Riot Games unveils new projects at League of Legends celebration event

Riot Games celebrated 10 years of League of Legends with an event focused around the game, its community, and its future projects.

The developer announced mobile versions of League of Legends and Teamfight Tactics, a tactical shooter, a fighting game, a card game, an RPG, a documentary, and an anime series.

Read the full article here.

London Royal Ravens unveiled as first Call of Duty League franchise

The first identity of the 12 founding franchises in the Call of Duty League was unveiled, and it was the London Royal Ravens.

The official colours for the London Royal Ravens – which is owned by Rogue parent company ReKTGlobal – appear to be red, blue, and black.

Read the full article here.

Subscribe to ESI on YouTube