West Ham United scores partnership with Bundled

Premier League football club West Ham United has entered a two-year partnership with Dutch esports agency Bundled.

The deal sees Gabriel “Yago” Fawaz and Jas Singh join the club for the FIFA 20 Global Series.

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Karim Virani, Digital and Commercial Director at West Ham United discussed the two-year deal in a release: “The club has always been proactive and one of the pioneers in the esports arena, and this partnership is another step on our journey. Bundled is a forward-thinking, dynamic company who are passionate about the eSports space, and will help us to continue to grow and be one of the leading Premier League clubs going into this FIFA season and beyond.”

Bundled provides services that includes event organisation, content creation, coaching, and management in esports. It also represents professional players, including Yago and Singh.

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Melvyn Wolthers, Managing Director of Bundled expressed his excitement surrounding the partnership: “West Ham is a very well-known club worldwide with a fantastic fanbase. To have been given this opportunity is very special. We are looking forward to two exciting years and to create some special moments with the club and its fans.”

West Ham United is not the first football club to partner with Bundled. Wolverhampton Wanderers entered a deal with the agency in August last year, with Club Brugge also getting involved in January.

Esports Insider says: As one of the first sports teams to enter esports, it’s great to see West Ham United continue its involvement. The details of the deal, beyond the player signings, is unknown but Bundled has a lot to offer so we’ll have to see how things develop over time.

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