DreamHack partners with European Tour for esports event

Tournament organiser DreamHack has partnered with the European Tour to launch the European eTour Championship.

The very first esports tournament of the European Tour will take place Made in Denmark presented by FREJA later this week.

Marcus Lindmark, CEO of DreamHack commented in a release: “We’re always looking for new ways to bring world-class esports to fans all over the globe, and this truly is an amazing opportunity to do just that. With our huge experience in esports and organising gaming events put together with European Tour’s know-how in golf tournaments, it’s going to be the ultimate crossover between competitive golf and esports.”

Eight players from World Golf Tour will compete in a knockout format for a total prize pool of $5,000 (£3,936). It will kick off on May 23rd, with the semifinals and grand final taking place on May 24th.

Richard Bunn, Head of Media Rights & Programming at The European Tour added: “The European Tour has a proud reputation for innovation and we are extremely excited to be moving into esports. This is undoubtedly an area which has huge potential where we will be able to engage with audiences beyond our traditional following, whilst also creating new sponsorship opportunities for our commercial partners.”

Esports Insider says: Sports games are no strangers to having their own competitions at this point – just look at the NBA 2K League, for example – but the main point of contention is acceptance from the traditional audience. It’ll be interesting to see how the European eTour Championship is received.

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