This week in esports: Complexity, Kit Kat, Walmart, TI9

This week in esports has been weird and wonderful, with Kit Kat getting involved with an Overwatch League franchise and Complexity Gaming ditching its incredibly-recognisable branding. As always, we’ve rounded up the highlights of the week for you.

We also have a twice-weekly newsletter that informs you of every significant happening in the business and industry side of esports, feel free to subscribe here.

Complexity Gaming unveils organisational rebrand

Complexity Gaming unveiled an organisational rebrand to represent “its continued commitment to the advancement of the esports industry.”

The organisational rebrand involves a new logo and colours, an updated website, new merchandise, and a refreshed company manifesto. What’s noticeable from the get-go is that the organisation’s new identity is closer to the Dallas Cowboys than it was prior.

Read the full article here.

Kit Kat partners with Los Angeles Valiant

Immortals’ Overwatch League franchise Los Angeles Valiant welcomed Kit Kat as its official candy sponsor.

Kit Kat will also act as the entitlement partner for the Rivalry Weekend, an event full of branded activiations and competition taking place at LA Live on August 24-25th.

Read the full article here.

We Are Nations partners with Walmart Marketplace

Esports merchandising company We Are Nations entered a partnership with Walmart Marketplace.

The deal sees Walmart Marketplace list merchandise from We Are Nations’ roster of partners, including OpTic Gaming, G2 Esports, Misfits Gaming, and Team MVP.

Read the full article here.

The International 2019 Battle Pass has arrived

Valve unveiled the battle pass ahead of The International 9, with 25% of all sales going towards the Dota 2 event’s prize pool.

Valve chose a “jungle expedition” theme for this year’s iteration of the battle pass, with players taking part in a Wrath of the Mo’rokai special event.

Read the full article here.

Follow ESI on Instagram